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2021 is the New 90s: Recycling Fashion Trends

Since the start of the COVID-19 pandemic in 2020, it has become harder for new and exciting fashion trends to emerge on the scene. Many designers and creators have noted how difficult it has been to create content when homebound. However, there is one particular decade that we have turned to during this time of increased isolation: the 90s. But what is the reasoning behind the resurgence of iconic fashion trends from the 90s? Is it because there has been nothing else to do except rummage through our parents’ wardrobes? Or has binge-watch classic TV shows and films brought about this sudden desire to hark back to the decade that gave us so many awe-inspiring fashion movements? Images of icons, such as Jennifer Aniston, Naomi Campbell and Winona Ryder are resurfacing on the internet and within the fashion world, inspiring those who are keen to embody the 90s look. Continue reading 2021 is the New 90s: Recycling Fashion Trends

Don’t Let Fashion Go To Waste: How To Save the World From Fast Fashion

If I had to pick my favorite European country, it would be Sweden, where Alfred Nobel manufactured dynamite, where Basshunter recorded his debut album, where Jonny Johansson gave away his first hundred pair of jeans before Acne swept Europe with its awkward but extremely beautiful fashion silhouettes. But its most important contribution to the world to date might just be the export of ‘fast fashion’ … Continue reading Don’t Let Fashion Go To Waste: How To Save the World From Fast Fashion