Trending on Twitter: Did Iceland know their advert would be banned and should we care?

You won’t see Iceland’s famed Christmas advert on your TV screen this year but, if you have any form of social media, you surely know the devastating story of that cute little orangutan.

I had seen this same animation before on Facebook from Greenpeace and promptly signed their accompanying petition to ‘end dirty palm oil’. I was consequently surprised to see it getting such a resurgence on social media months later and wondered why more people had now decided to circulate the video. It is the word “banned” that is fuelling the intrigue and engagement. Continue reading Trending on Twitter: Did Iceland know their advert would be banned and should we care?